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Businesses that have a large budget may hire an individual as a dedicated business development manager, while others will have a part-time or full-time employee within their department to take on the role of a business development manager.


A Business Development Manager is an individual who handles the sales and marketing strategies for a company. They are responsible for coming up with new business opportunities and leads, and will typically work closely with other departments such as marketing, operations, and sales.

A business development manager manages a company’s relationship with its external partners, such as vendors and manufacturing companies. They are responsible for the acquiring of new contracts and managing existing ones, which leads to increased revenue.

Despite the title, a business development manager does not have to be an expert in marketing or sales. Typically, these managers will come from various backgrounds in finance or accounting and are usually promoted up from within the company because it is difficult to find qualified candidates externally.

A business development manager is an individual in a company who is responsible for attracting and creating new customers by generating leads, including cold calling, networking and creating partnerships.

Often times these individuals will be responsible for the maintenance of a company’s current customer base. This includes the generation of referrals and the retention of customers or clients.


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